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Client

Concert, by Accelerite, is a fully customisable IOT platform that performs as a bridge from connected devices, managing the intake of data and analysing it into actionable information that optimises the performance of any product, service or environment. This seriously talented team have developed a middleware application that enables their clients to leverage the value of gateway generated information including cost savings, operational changes, safety features and new revenue streams.

Scope of Work

Discovery
  • - stakeholder workshops
  • - product audit & analysis
  • - brand audit
  • - experience strategy

Design
  • - branding
  • - interface design
  • - prototyping (html/css)
  • - marketing collateral

With a growing platform market expected to reach $3.7 billion in 2021, Accelerite challenged us to create a powerful brand presence that communicates Concert’s full value proposition in context of its industry verticals, customers and users. With full access to the team’s expertise, Mint crafted bespoke brand/product workshops from which we were able to channel real world insight across product development, market segmentation and user needs into the very heart of the new brand. User experience design, front-end development and supporting marketing collateral (print and digital) have been channelled from this solid foundation, providing a strategic framework for Accelerite to push their IoT market share.

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